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Some other long overdue JCB work that is worth mention is the rebranding campaign they have embarked on for all of their dealers nation wide. Currently JCB is working with the various local retailers all over the United States to change their current identity to reflect the JCB brand. The process includes new JCB yellow service trucks, JCB signage and window material, brochures and various print materials for local advertising with the JCB name, facility standardization for consistent appearance and experience at all JCB dealerships nation wide, and so on.


I’ve worked on some of the print material and truck wraps that JCB is employing, but my main task has been to design the website template that the rebranded JCB dealerships will be using to sell machines online a well as market their physical facilities.


The sites are being coded and maintained by Equipment Web Services but the look and feel of the site was designed by myself. Click here for a static layout of the site as I had designed and laid out for EWS and visit www.buyjcb.com for an example of the live site in use.

The second event was JCB’s “Backhoe Across America for Haiti” where JCB veteran Neil Smith drove a new 3CX Backhoe from Tybee Island GA to Los Angeles CA. I had the opportunity to do some fun Flash work to promote the event. There’s a small airport range banner on the left I did a while back too. Click the banner to see the live site with banners